Hardware and software for Macs and other Apple products were exhibited in the newly created iZone. The very fact that none of our competitors were taking part we actually took as a plus when taking the decision to go to IFA. It’s not exactly our target audience – we were the only IT security company there – but we are fans of unorthodox marketing and original approaches to things. According to the official figures, nearly a quarter of a million visitors attended the show this year, with 1,441 companies exhibiting their products. It was the second time we’ve exhibited – after last year’s successful event. We’ve recently participated in IFA 2011 in Berlin, Europe’s biggest trade fair for consumer electronics.
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